TURN

AUDIENCES

INTO

CUSTOMERS

IRL Is Culture's Rewards Program

POWERED BY

refraction

Built by Refraction, the trusted cultural collective behind the parties, lineups, and art shaping scenes worldwide. Plug your brand or venue into our partner platform and reach an audience of 40,000+ at the forefront of culture.

PARTNERSHIPS

Trusted by 200+ Global Partners

Since 2021, Refraction has built a trusted network of 200+ cultural partners. IRL extends this network to your venue or brand.

  • Allships
  • Aptos
  • Base
  • FWB
  • Galxe
  • Livepeer
  • Lukso
  • Mutek
  • Near
  • Objkt
  • OpenSea
  • Polygon
  • Public Records
  • Rainbow Discoclub
  • Rarible
  • Reown
  • Resident Advisor
  • Rhizome
  • Rodeo
  • Rug Radio
  • Serpentine
  • Standard Time
  • Syndicate
  • The Lot Radio
  • Towns
  • WalletConnect
  • Zora
  • Allships
  • Aptos
  • Base
  • FWB
  • Galxe
  • Livepeer
  • Lukso
  • Mutek
  • Near
  • Objkt
  • OpenSea
  • Polygon
  • Public Records
  • Rainbow Discoclub
  • Rarible
  • Reown
  • Resident Advisor
  • Rhizome
  • Rodeo
  • Rug Radio
  • Serpentine
  • Standard Time
  • Syndicate
  • The Lot Radio
  • Towns
  • WalletConnect
  • Zora

Why Partners
Join IRL

40,000
Cultural Innovators

Reach a global community of curated culture-makers. 40000+ cultural innovators discover new projects and venues through IRL.

Offer Rewards That
TRAVEL

Rewards earned at a Refraction art exhibition in NYC can be redeemed at a festival in Tokyo.

Shared
CUSTOMER ACQUISITION

Lower marketing costs by plugging into a culturally-aligned discovery network.

Gain
OWNER SHIP

Partners receive equity through tokens as the network grows.

No
SETUP COSTS

Partners receive equity through tokens as the network grows.

HOW IRL WORKS

Step 1
DISCOVER
Users discover events and venues through the IRL platform, exploring curated cultural experiences.
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Step 2
ENGAGE
Attendees check in at events, participate in activities, and earn IRL points for their engagement.
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Step 3
REWARD
Points earned can be redeemed for exclusive rewards, creating a seamless cultural rewards ecosystem.
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CASE STUDIES

IRL x Public Records

IRL x Public Records

JUN 26 2025NEW YORK, NY
IRL X Mutek Village Numérique

IRL X Mutek Village Numérique

AUG 19-25 2025MONTREAL, QC
NEXT
STEPS
Joining is simple. Share a reward, we list it, push it to 40k+ culture-first members, and send you monthly results. No Staff training, no hidden costs.