Julia Emiko
Julia Emiko is a multidisciplinary creative director and image researcher based in São Paulo, originally from Mato Grosso do Sul, a contrast that continues to shape the way she sees fashion, identity, and visual culture. Guided by an instinct for building imagetic universes, her work moves through fashion, narrative, symbolism, and the emotional codes found in both personal connections and urban life.
As co-founder and creative director of Mad Enlatados, Julia explores a vision of Brazilian youth culture that feels deeply globalized, blending references that range from internet culture to nostalgia and nightlife. Beyond the brand, her practice expands into creative direction, image-making, publishing, and cultural projects that investigate the relationship between aesthetics, belonging, and collective experience.
Mad Enlatados
Located very close to Paraíso station, beyond the personal aspect of this place representing the realization of a dream and years of work, its slowly becoming a real third space, somewhere you can simply exist, play videogames, listen to music, meet friends, and feel genuinely connected to the environment around you. Our intention has always been to establish it as a space that feels free creatively alive, and open to different artistic and cultural manifestations.
Julia Emiko
Casa Juisi
Casa Juisi located in one of São Paulo’s busiest and most historically significant central areas, is a fashion archive with over 50,000 catalogued pieces available for styling and production rentals. When I first moved to the city, it became a huge source of inspiration to me, through its curation, constant movement, cultural importance, the people behind the space and the whole aura surrounding it all.
Julia EmikoJulia Emiko is a multidisciplinary creative director and image researcher based in São Paulo, originally from Mato Grosso do Sul, a contrast that continues to shape the way she sees fashion, identity, and visual culture. Guided by an instinct for building imagetic universes, her work moves through fashion, narrative, symbolism, and the emotional codes found in both personal connections and urban life.