Julia Emiko
Julia Emiko is a multidisciplinary creative director and image researcher based in São Paulo, originally from Mato Grosso do Sul, a contrast that continues to shape the way she sees fashion, identity, and visual culture. Guided by an instinct for building imagetic universes, her work moves through fashion, narrative, symbolism, and the emotional codes found in both personal connections and urban life.
As co-founder and creative director of Mad Enlatados, Julia explores a vision of Brazilian youth culture that feels deeply globalized, blending references that range from internet culture to nostalgia and nightlife. Beyond the brand, her practice expands into creative direction, image-making, publishing, and cultural projects that investigate the relationship between aesthetics, belonging, and collective experience.
Mad Enlatados
Located very close to Paraíso station, beyond the personal aspect of this place representing the realization of a dream and years of work, its slowly becoming a real third space, somewhere you can simply exist, play videogames, listen to music, meet friends, and feel genuinely connected to the environment around you. Our intention has always been to establish it as a space that feels free creatively alive, and open to different artistic and cultural manifestations.
Julia Emiko
Casa Juisi
Casa Juisi located in one of São Paulo’s busiest and most historically significant central areas, is a fashion archive with over 50,000 catalogued pieces available for styling and production rentals. When I first moved to the city, it became a huge source of inspiration to me, through its curation, constant movement, cultural importance, the people behind the space and the whole aura surrounding it all.
Julia Emiko
Shihoma Pasta Fresca
Pasta Shihoma was the restaurant I chose for my birthday dinner the first time I went, and it immediately became one of my favorites in the city. The pasta is some of the best I’ve ever had, everything beautifully presented without the feeling that’’ overly formal. The wine selection is something, I had one that was incredibly fresh and mineral, with stone-like notes I never forgot.
Julia Emiko
Galeria Metrópole
Once an outdated mall, now one of the city's most exciting creative hubs. Record stores, galleries, local brands, bookstores, killer food - and a beautiful open patio that makes you want to stay for hours.
Julia Emiko
Terraço's Lounge
Needs very little explanation. simply an adult playground and one of those places that makes more sense once you see it with your own eyes. Try leaving before 4am and end up frustrated by your own failure.
Julia EmikoJulia Emiko is a multidisciplinary creative director and image researcher based in São Paulo, originally from Mato Grosso do Sul, a contrast that continues to shape the way she sees fashion, identity, and visual culture. Guided by an instinct for building imagetic universes, her work moves through fashion, narrative, symbolism, and the emotional codes found in both personal connections and urban life.